Marketing is one of the trending terminologies in the business world. No business organization cannot survive without marketing its products. It is a kind of activity by the business venture to promote their products to the customers. Marketing can be either traditional or online. The purpose of any marketing team is to create a good response and get potential customers for their products.
The ultimate use of marketing is to create a product that completely satisfies the customer’s needs. Most marketing does not produce the expected result. They didn’t understand the concept of marketing, or they may be new to the business. To avoid this situation, several marketing solutions like Smart Circle marketing and sales solution groups are available.
Methods of marketing
There are two forms of marketing: online and offline marketing.
1. Face-to-Face Marketing
It is the process of directly marketing to the customers by in-person communication. It includes exhibitions, events, scheduled meetings., The advantage is that there is no content missing or ignored as in other ways of marketing. Meeting the customer is an effective way to market and sell your products. In case the Smart Circle marketing platform interacts with their customers by giving face-to-face marketing solutions. The advantage of face-to-face marketing is the positive experience for the customer, increased trust and visibility, and more effective communication.
2. Content marketing
Content marketing is a technique to attract and retain customers by creating and distributing relevant articles, videos, and other media for gaining customer attraction towards the products. It promotes your brand awareness and makes your business top of mind when you sell your products. According to a recent survey, nearly 47% of buyers view a minimum of 3 pieces of content before contacting a sales representative for products. Companies with content marketing have approximately 30% higher growth than others.
3. Social media marketing
It is the use of social media networks to promote the organization’s products and services. It provides companies to engage with existing customers by promoting their culture, art, and fashion. They use analytical tools to track the company’s success. The social media marketing sites are Facebook, Instagram, Twitter., Because most people spend a great deal of time on social media platforms.
4. Search engine optimization
It is the digital marketing method to optimize the website to be visible on search engines. This method aims to promote awareness and get potential customers to find and visit a particular website.
There are several other ways of marketing including database marketing, guerilla marketing, paid advertising, video marketing, affiliate marketing.